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In addition to internet and print advertising, I also make extensive use of direct mail advertising.

As part of this program, the immediate and surrounding communities will receive a postcard to announce that your property has been just listed. You may also want to distribute at your place of employment or post on the company bulletin board. Please let me know at the time of listing so an appropriate number of postcards are ordered. An agent flyer will also be produced and delivered to select sales associates within our agency, as well as all other offices within our marketing area.

Additional mailings are also done to the following groups of potential buyers.

Target Farming - Statistics show that the average move-up buyers will spend 57% more for his next home than his previous one. I make use of this by mailing to appropriate buyers. The most likely buyers are targeted to receive information about your home directly.

Sphere of Influence Marketing - A large share of my business is from business associates, friends and past customers or clients. I make use of this fact by sending flyers on new listings to my personal mailing list monthly.

DIR Program - Direct and indirect referrals account for about 18% of all buyers. With your cooperation, I will mail a property profile along with a letter to your personal mailing list.