Marketing Plan
Before we execute a listing agreement ....
- Prepare pricing recommendations by analyzing recently sold properties, homes that did not sell and pending contracts and reviewing current competition on the market
- Prepare a report of current market conditions that will affect the sale of your property
- Research tax information for your property
- Obtain special assessment information, loan information, utility costs, etc
- Recommend possible improvements to yield the highest price
- Provide you with instructions for showing appointments
- Assist you in the presentation of your home to yield the highest price
- Prepare and explain an estimate of closing/settlement costs and net proceeds
- Prepare a market update to review market conditions and prevailing interest rates
- Discuss possible inclusions/exclusions and personal property
- Assist you with information about your destination city (if you are moving from this area)
- Provide information regarding home inspection and appraisal procedures
First Phase
- Arrange for photographs
- Install a sign in your yard to attract "Drive-By" prospects
- verify all property information
- Enter property information into Multiple Listing Service database, which will expose your property to all licensed realtors in the area
- Install a lock box to facilitate showings by all agents
- Contact current prospects to offer a private showing
- Search for additional prospects using the Multiple Listing Service data base
- Cross sell your property at our sales meeting
- Arrange for an office tour of your home
- Prepare special feature sheet
- Counsel you on preparing your home for sale
Second Phase
- Prepare classified ads
- Call local real estate offices to give them advance information
- Set up information/brochure box
- Advertise in secondary publications when necessary (this or like properties)
- Prepare a feature sheet with a list of all benefits/features of your property
- Review the property to check condition
Third Phase
- Conduct direct mail program to zone market
- Conduct direct mail program to move-up market
- Provide information about the purchase agreement and negotiations
- Hold your house open, if appropriate
- Provide you with opportunities to evaluate my service through performing surveys
Fourth Phase
- Direct mail program to top broker list
- Direct mail program to personal sphere of influence
- Provide a monthly update regarding changes in current market conditions
Fifth Phase
- Hold pricing strategy conference
At the time an offer to purchase agreement is received ....
- Prepare an estimate of seller expenses, closing costs and net proceeds
- Discuss qualifications of the prospective buyer
- Review the purchase agreement for completeness and accuracy
- Represent you during the presentation of all contracts and negotiate on your behalf to obtain the best possible price and terms for your home
- Explain all details and contingencies
- Deliver all counter-proposals promptly
- Preview any contingency properties
- Maintain rapport and communicate with the other agents involved in the transaction
....Current situation and buyer profile
....Motivation
....Ability to purchase
While your transaction is pending ....
- Deposit earnest money as required by law
- Order title insurance, deed, affidavit and survey through settlement company
- When appropriate, meet appraiser at property and present market data
- Coordinate water, well, septic, radon, etc. inspections when necessary
- Review the inspection reports with you
- Follow up with borrower's lender
- Post sale as "Pending" on Multiple Listing Service records, put up "Sold" sign when all contingencies are met
- Assist cooperating agent with any problems relative to the sale
- Schedule the closing
- Locate a new home, if desired
At the time of closing or settlement ....
- Discuss proceeds and closing statement with you
- Attend the closing and answer your questions
- Coordinate possession of property
- Maintain a file of all closing papers
- Arrange for transportation to the closing if desired
- Explain pay-off
- Arrange for payment of expenses from closing proceeds
- Coordinate all final inspection documents
- Coordinate all transfer of utilities and keys
- Pick up yard sing and key lock box
Show Low Office Randolph Tenney, Broker 60 South White Mountain Rd. Show Low, Arizona 85901 Office: (928) 532-1111 Toll Free: (800) 237-6230 Email: info@gmactenney.com |
Pinetop/Lakeside Office Mark Rodenborn, Branch Manager 1413 E. White Mountain Blvd. Pinetop, Arizona 85935 Office: (928) 367-3100 Toll Free: (800) 422-6812 Email: info@gmactenney.com |
Snowflake/Taylor Office Troy Goodwin, Manager 1300 S. Main St. Snowflake, Arizona 85937 Office: (928) 536-5600 Toll Free: (866) 297-0143 Email: info@gmactenney.com |
Holbrook Office Yvonne Larson, Branch Manager 1100 W. Hopi Dr. Holbrook, Arizona 86025 Office: (928) 241-1229 Email: info@gmactenney.com |




