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Your property has many values: one to the tax assessor, others to your lender and insurance company and yet another to you, the owner. It also has different values to prospective buyers depending on their needs, desires and financial resources.

The Best Price Obtainable at any given time can only be determined by thoroughly and aggressively Testing The Market. In the final analysis, the market dictates value based on current conditions, the current supply of buyers and the current competition.

The listing price you select will be, at best, an estimate of what you think those "test results" are likely to be once your property is placed on the market. To aid you in the selection of a listing price, I have prepared a Competitive Market Analysis, which is included in this plan.

Since buyers engage in comparison-shopping, the Competitive Market Analysis focuses on properties now on the market which are competing for the attention of those buyers. In addition, those that have recently sold and those that were on the market and did not sell will also be examined. These properties will tell us what past buyers were and were not willing to pay.

In conclusion, the market will ultimately determine the Best Price Obtainable. It is highly unlikely that a buyer will pay more for your property than would have to be paid for a similar property with like amenities and features. All other considerations aside, properties that do not meet the current competition in price and terms simply do not sell. In fact, they may even help sell the competition.